The brief was to develop a campaign for young gay guys who need information about gender, relationships and sexual health. The creative elements developed include a logo, promotional collateral, print adverts and social media material.
Inspiration for the logo
Logo design
The logo and campaign colours are based on the gay flag designed by Gilbert Baker in 1978. The colours are bright and vibrant, in line with the focus and approach of the campaign. The colours symbolise the following:
Photoshoot
Art directors: Riaan Norval and Anthony Dalton
Photographer: Debbie Yazbek

Brochure
Art direction and design: Anthony Dalton
Copy: Bruce J. Little
Collateral (notebook, postcard, badge and wrist band)
These were handed out at the campaign launch. Attendees were invited to write   messages of support on the postcards.
Print adverts for community newspapers promoting the campaign
Art direction and design: Anthony Dalton
Copy: Bruce J. Little
Paid social media
“Never let anyone tell you what you can and can’t be; stay true, and believe in yourself” - Storm
“My parents knew who I was from a very young age so I didn’t have to justify myself to the rest of the community. #Iamgay” - Paul
Animated gifs for Instagram
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