The brief for this project was to create and design positive messages about sexual health for the WeTheBrave campaign during the 2017 Johannesburg Gay Pride. Instead of handing out printed material, models participated in the march with messages airbrushed on their bodies.
Stencils were created for the messages above.
Members of the public could interact with the models who acted as ambassadors for the campaign at the march.
The models were also photographed and the images were used for a social media and print campaign.
Retouched photograph
Back to Top