The brief was to create a campaign for the Ivan Toms Clinic in Cape Town, South Africa to motivate people to test for HIV and, in case of a positive result, embark on treatment, hence the caption: TEST, TREAT, THRIVE. The scope of the brief included logo design, print adverts, social media material and collateral for handouts.
Design and Art Direction: Anthony Dalton
Copy: Bruce Little
Mood board and logo ideas
Final logo
Print adverts
Advert in a local newspaper: EXIT
Branded cap
